How the GPhone Could Burst the Bubble 2.0

I was the first to post on "Pay per visit advertising", and shortly after (the day after), I described how I think Google’s business plan will look in detail, including how it will make them a major enterprise player one that could even perhaps rival Microsoft (in fact think Microsoft is in major trouble if they don’t force Google out of the 700Mhz bidding), and since that time an amazing amount of things have occurred which not only make the GPhone look like a reality, but also make pay per visit advertising look like a reality. These revaluations that have all occurred in less than a month are both exciting and frightening; because the Internet might the worst hit, and might suffer the most casualties.

Since I first posted on details about this form of advertising in which I have been working on for over a year, there have been patents applied for (most likely not worth the paper written on but who knows) at the USPTO as well as many new "Confirmed-rumors" which paint the GPhone as a cheap but useful Internet device, which is less focused on high end features, but more so cost effective usability seems to be the focus, and as the person who is confirming the rumor says, "Google is aiming GPhone at the 100 dollar laptop."

It’s my opinion that Google was largely responsible for the return of advertising dollars to the Internet. Before Google, an advertiser had a better way of targeting and measuring return on investment via TV than they did on the Internet. Google worked like an angel of perfection to bring us the Internet that was free from all of the nasty things that were out there, and at the same time, gave advertisers a platform in which they could execute a huge return on their investment. "They giveth, and they taketh away."

Enter the GPhone. The Internet could be a major looser should the Pay per search advertising model die. There are only so many advertising dollars so I guess this means that the quality of TV will go even more, and less entrepreneurs will risk startups, less VC’s will fund them. Advertising dollars will leave TV and internet alike if the GPhone were to catch on, as much  more money is spent in the car, than in front of a computer. Hopefully, this will just create more of a market, and bring new advertisers on, like companies that sell heavy items that don’t ship cheaply.

GPS advertising has the ability to do everything the Internet can but better. You can charge not only by business model of pay per visit, you can also use it to charge by banner views, but in a very precise GPS enabled fashion. You can store GPS cookies, then deliver those cookies to the folks you call, the people you call the most, most likely have the most in common with you. Will America give away it’s privacy for 100 dollars a month? I think they will.

Taking on Corporate America with the GPhone. I believe Google is building a massive communications platform which will directly attack and possibly very badly wound Microsoft in the OS market, Office Market, as well as communications server market. Once Google is considered a real enterprise player, just about anything can happen from there. Google if you need a good thinker just let me know! I’m always looking for a company that facilitates and provokes future creating thought.

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