Facebook is a threat to Google

Facebook–the most talked about social networking site around–is working on it’s own advertising bits which will scan each site to learn more about the person and then use that information to deliver relevant advertising. This has the ability to be as effective as targeted as search advertising I think. I’ve heard a lot lately about how more and more eyeballs are on content sites and less time is spent on search engines as people get more proficient at finding information, they rely less on tools like Google to get them the information they need. Also, by using Facebook (and other social networking sites) users are able to look for things in a viral fashion without using Google’s systems. If there is an IPO to watch, this could be the one, I just hope they do it Google style where most of the wealth doesn’t go to rich investment bankers.

Technorati tags: Facebook, Facebook Advertising, Dent in Google’s advertising armor, Social Targeted Advertising