Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.
- Cost: Free
- Item types accepted: All types of online and offline information and images
- Languages: You can submit your information in many languages; the Google Base interface, however, including the Help Content, is currently available only in English, English UK and German.
- Reach: Items you submit to Google Base can be found on Google Base and, depending on their relevance, may also appear on Google properties like Google, Froogle and Google Local. How it’s different: Google Base enables you to add attributes that better describe your content so that users can easily find it. The more popular specific attributes become, the more often we’ll suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop down menu.
The official Google Blog explains Google Base a bit more in depth. Michael Arrington at TechCrunch says Google Base Launched. Yuck.
Bottom Line: This is not a very interesting application in its current form. It’s like a 1985 dBASE file with less functionality. It’s ugly. It’s centralized content with less functionality than ebay or craigslist. The content is not integrated directly into Google search results, but “relevance” can bump it up into main and local search (and froogle).
In a webbed world where content is king, Google has extended their content distribution channel to index more and more data. Microsoft needs to counter this measure, because this is going to make Google’s search far more relevant than it ever has been.